Sports Management Major Scores Role At Super Bowl
Student-athlete Kylie Brazill ’26 is not one to shy away from a challenge. With a goal of working a large sporting event, Kylie went through the arduous application process and earned a position to work at the 2025 Super Bowl.
A Business Administration major with a concentration in Sports Management at Converse, Kylie was undeterred by the months-long application and interview process. In February 2025, Kylie joined the massive team of staff at the Caesars Superdome in New Orleans for Super Bowl LIX as an official Super Bowl Brand Ambassador.
Read firsthand from Kylie about the application process and their dedication to pursuing a dream.
My name is Kylie Brazill, and I am from Geneva, Illinois, a suburb of Chicago. I am a Sports Management Major and a student-athlete on the Converse University soccer team.
I began my application and interview process back in September of 2024, applying to every job, volunteer, and internship opportunity I could find. My goal was to work at a large-scale event like the Super Bowl to gain hands-on experience, expand my knowledge, and strengthen my resume.
My first acceptance came from the New Orleans Super Bowl Host Committee as a volunteer, which was an exciting opportunity. However, the role would involve volunteering at events outside of the stadium. I wanted to be right in the middle of the action and also get paid to help offset travel costs from South Carolina to Louisiana, so I continued my search for a paid position.
In early November 2024, I was invited to my first virtual interview for a paid Super Bowl Brand Ambassador role with a company assisting in staffing the event. I felt the interview went well but wasn’t sure what to expect.
“The waiting period was nerve-wracking, but two weeks later, I received a “Welcome to the Team” email.”
Kylie Brazill ’26
The waiting period was nerve-wracking, but two weeks later, I received a “Welcome to the Team” email. I was ecstatic; I knew it was the perfect opportunity to learn and grow. Without hesitation, I accepted the position and began planning my travel logistics. I later had another virtual interview with a second Super Bowl staffing company and was offered a position there as well. Although my primary roles were with the Host Committee and the first staffing company, I kept this third opportunity as a backup. It allowed me the flexibility to pick up extra shifts whenever I had time, giving me more exposure to different aspects of the event.
One of the most exciting parts of my new role was working at the Super Bowl Experience, essentially a theme park for football fans.
The Super Bowl Experience lasted for four days leading up to the Super Bowl and included activities like meet-and-greets with players, flag football games, clinics, activations, autographs, and museum-like artifacts from the Pro Football Hall of Fame. It gave locals a chance to experience the Super Bowl and NFL in a way that was much more affordable than attending the game itself. The Super Bowl Experience allowed fans to truly feel like they were a part of the event, and I was thrilled to be a part of it.
I spent an entire week working in New Orleans, during which I took on various roles throughout the event. While the long workdays, ranging from 10 to 14 hours, could be stressful at times, these challenges ultimately helped me become more adaptable, quick-thinking, and flexible. My responsibilities varied each day. I helped run fan activations and games, managed lines, gave directions, and handed out memorabilia. I also made sure everything was running smoothly behind the scenes and even acted as security at times, ensuring restricted areas stayed clear.
One of the standout moments of my experience was being a Float Ambassador, tossing beads to fans as they made their way down the street to the stadium on the day of the Super Bowl. I also walked through the crowd, handing out beads and even offering tips on what merchandise to buy. The energy and excitement were contagious, and even though I hadn’t yet entered the stadium, it was truly one of the most memorable highlights of my time there.
“Always say yes to the opportunity.”
Kylie Brazill ’26
If you’re truly passionate about something, there are ways to get involved, you just might need to look a little harder and dig a little deeper. Don’t get discouraged, and be patient because eventually, you will find something. For anyone seeking opportunities like this, I would advise you to take them when they come your way.
Always say yes to the opportunity. For me, this meant traveling to Louisiana, a place I’d never been, and stepping into the world of professional football—something completely new for me since my background was in professional soccer. I didn’t know much about the NFL, and I was heading to a new city on my own, knowing no one. I was definitely outside my comfort zone. But looking back, I’m incredibly grateful I took the chance. I gained so much knowledge, met incredible people, built meaningful connections, and had an unforgettable experience.
The most important thing is to seize the opportunity and learn along the way. I’d encourage everyone to step out of their comfort zone and embrace new challenges.